Marketing & Communications management and advice

Louis Poncin

 

My extensive knowledge and experience, particularly in marketing and communications, allows me to offer significant added value to numerous companies, educational institutions, and government agencies. I've learned the tricks of the trade in various management roles at companies like KLM and Philips Semiconductors/NXP. With a keen eye and a strong sense for branding, positioning, strategic communication, and change management, I've achieved many significant successes, both internally and externally, nationally and internationally.

Complex issues, far-reaching changes, creating support – these are all areas where you can count on success with me.

I am a true people manager, coach and a bon vivant par excellence.

"Allowing people to be themselves, but certainly coaching them to better performance and helping them grow, that typifies me quite well": :Louis.

Here are some of my successes:


Marketing & Communications Management and Advice.


KLM:

Coordination of various global Sales Promotion campaigns and materials, video productions.




Philips Medical Systems:

Developing the communication strategy Cardiac MR.....


KLM

Direct Marketing programma “Flying Dutchman International” en “KLM Calling”.

Organization of global management and sales meetings.



KLM Cargo:

Develop and monitor communications strategy and globally integrated communications policy (internal, external and corporate communications).


INOP:

Improvement proposal concept NOP.

Concept development for the national Healthy Eating Project for primary schools.

 


Océ:

Interim International Communications Manager, responsible for communications for the Imaging Supplies and TDS business groups.

Advice on branding and communications surrounding the acquisition of Océ by Canon.

 


PePe Travel & PePe Travel Sport:



Establishment, market analysis, and strategy development of travel packages from the Netherlands to Spain in the Alicante region.